Success in laser display business
Have you ever wondered what makes some of the laser display productions better than others and what distinguishes success from failure in the laser display industry?
We here at Kvant can’t say we are the best - we know we are not. It’s up to our clients to evaluate our attitude towards the work we do for them, our performance and reliability. But because in the past years we’ve been steadily growing and expanding our business, winning many ILDA awards
along the way and working with many high profile customers, we must be doing something right.
And so we decided to share with you some facts which we consider to be the most important pillars of successful laser display business.
- Listen - When the customer explains his initial ideas, thoughts, concerns and expectations, listen to them very carefully and make notes of everything that was set. If anything is unclear, ask and don’t be afraid to ask as many times as necessary. Most of it may not be even related to what you do, but it’s essential that what you will produce within your laser display, fits the overall concept and satisfies your client. Missing your clients point and doing the laser show your way is irreversible and may end up as one big failure.
- Deliver 100% - what’s the point of using professional equipment such as our Kvant Clubmax, Atom or Spectrum laser display systems when you don’t put in your absolute best? And vice versa - you can bend backwards and produce an amazing show, but if it’s performed with some poor laser display equipment, the result will never be good and not even close to 100%. Only when you feel that you did 100% there’s a chance the customer will feel the same.
- Laser Safety - the chapter for itself. The paramount and often even a limitation of any laser display. The simple true is, the lasers are dangerous. Even small show lasers such us our “low” power Clubmax systems can burn eye retinas and skin and cause fire if not used sensibly and within the regulations. You can produce the best laser display and use the finest Kvant equipment, but if you fail on laser safety and injure someone, all is over and nothing from above has any meaning whatsoever.
We strongly recommend to anyone who wants to get into the laser display business to at least attend one of the laser safety seminars for laser operators such as one organised by LVR Optical Ltd in the UK.
- Quality equipment. This one can be tricky, especially when you are not familiar with laser display equipment manufacturers, their background, past, present and the industry itself.
On one hand you need the finest equipment available within your budget, one the other hand it doesn’t mean you need to get the most expensive one, because that won’t make your show any better. Remember, you are not doing 1 billion pound research, but just a professional laser display.
As an example: Similar system to our 2 Watts full colour laser KVANT Clubmax 2000 can be obtained from some other manufacturers.
Some will be cheap or very cheap and we recommend to avoid them as some vital features, quality and reliability simply won’t be there.
Some will be kind of similar in many aspects and you should do your market research and referencing on those.
And others will be presented as something revolutionary and will cost the fortune - avoid those too.
It’s not rocket science and what may look as super advanced feature at first, is usually not that special and most of pro-level systems will contain it in some way or another.
- Forget about “It can’t be done”. One of the things behind KVANT’s success is the fact that we always delivered what was required. No matter how complicated, complex or technologically advanced the task was, we always did the best we could to deliver and in most cases succeeded. When you set your mind to “I can’t” mode, it will most likely end up that way.
The show business, laser displays and SFXs are all about being different from others every single time. It requires continuous stream of new ideas, developments and fresh energy so when you deliver your product or production to your customers, it stands out in some way and you can say: “Yes, we could and we did!”.